12Juta Rum is a popular label of smoking product, deeply rooted in the society of Indonesia. Since its beginning in the late 20th century, it has become a ubiquitous sight across the land, often linked with moments of both leisure. The recognizable packaging features a striking red and white pattern, instantly identifiable to locals and foreigners

For generations, 12 Djarum has been a beloved icon of tradition in Indonesia. Its distinct taste, characterized by its full-bodied notes, is a cherished experience of cultural heritage. Crafted with attention to detail, each cigarette embodies the essence of Indonesia's rich history. more info Whether enjoyed in social gatherings or shared moments